We asked German consumers about "Hotel / private accommodation online bookings by brand" and found that "Booking.com" takes the top spot, while "Urlaubsguru" is at the other end of the ranking. These results are based on a representative online survey conducted in 2024 among 2,854 consumers in Germany. Seeking valuable insights about users of various accommodation platforms worldwide? Check out our reports about accommodation portals. These reports provide readers with a detailed understanding into users of various accommodation portals, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.
Hotel / private accommodation online bookings by brand in Germany as of December 2024
respondents who booked hotels, vacation apartments or houses online in the past 12 months
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "From which of these online providers have you booked an accommodation – hotel or private accommodation – in the past 12 months (website or app)?"
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Statista. (January 30, 2025). Hotel / private accommodation online bookings by brand in Germany as of December 2024 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany
Statista. "Hotel / private accommodation online bookings by brand in Germany as of December 2024." Chart. January 30, 2025. Statista. Accessed March 11, 2025. https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany
Statista. (2025). Hotel / private accommodation online bookings by brand in Germany as of December 2024. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany
Statista. "Hotel / Private Accommodation Online Bookings by Brand in Germany as of December 2024." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany
Statista, Hotel / private accommodation online bookings by brand in Germany as of December 2024 Statista, https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany (last visited March 11, 2025)
Hotel / private accommodation online bookings by brand in Germany as of December 2024 [Graph], Statista, January 30, 2025. [Online]. Available: https://www.statista.com/forecasts/998820/hotel-private-accommodation-online-bookings-by-brand-in-germany